Introduction To Industrial Organization

Author: Luis M. B. Cabral
Publisher: MIT Press
ISBN: 0262035944
File Size: 78,33 MB
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An issue-driven introduction to industrial organization, thoroughly updated and revised.

No B S Guide To Direct Response Social Media Marketing

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 161308322X
File Size: 28,40 MB
Format: PDF, ePub, Docs
Read: 1356
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To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales

Manifest 10 000

Author: Cassie Parks
Publisher: Morgan James Publishing
ISBN: 1683501977
File Size: 35,35 MB
Format: PDF, ePub, Mobi
Read: 9764
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To someone on the outside it seems like some people just naturally win the lottery – by a stroke of circumstance, they are a money magnet. In reality, even if money was handed to someone on a silver platter, they have to manage to keep it and allow more in. That has more to do with a strong money mindset than with being lucky. After Cassie Parks realized she could change her money beliefs to become one of “those” people who easily make and keep money, she spent years figuring out exactly how to change her money mindset. Now that she has, her money mindset supports money coming into her life easily and sticking around for the party. Parks has spent the last two years teaching other people how to manifest more money into their lives –whether they were entrepreneurs, employees or unemployed. The step-by-step process Parks teaches is the basis of Manifest $10,000. Directions to the intersection of abundance, mindset, ease, and grace is what you will find in Manifest $10,000. Using inspiring stories about people who have manifested more money into their lives, and providing instructions and analysis about why others haven’t been successful in the past, Parks will guide you through the process of learning to manifest $10,000 into your life in the next 90 days – in a way that feels simple and fun.

Popular Science

File Size: 40,85 MB
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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Awareness Campaigns Are Stupid

Author: Kim Walsh-Phillips
Publisher: I&k Publishing
ISBN: 9780615641744
File Size: 20,23 MB
Format: PDF, ePub, Mobi
Read: 4247
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Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers.Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn:* How to uncover the right messaging and marketing channels to attract the best customers for your business* The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and prospecting forever* How to ensure you NEVER waste another marketing dollar ever again* The ways to finally get accurate, measurable and quick results from EACH and EVERY dollar you put into any type of advertising, marketing and promotion

Social By Social

Author: Andy Gibson
Publisher: Mute Publishing Ltd
ISBN: 1906496412
File Size: 46,60 MB
Format: PDF, ePub, Docs
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Explains how the new technology tools for social interaction are changing society, and how individuals and organizations with a social conscience can use them to do more good. Helps the user frame and answer the questions about a project, shows routes others have tried, and suggests additional alternatives.

The New Know

Author: Thornton May
Publisher: John Wiley & Sons
ISBN: 0470561947
File Size: 14,46 MB
Format: PDF
Read: 7701
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Learn to manage and grow successful analytical teams within your business Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next. This innovative book covers Where analytics live in the enterprise The value of analytics Relationships betwixt and between Technologies of analytics Markets and marketers of analytics The New KNOW is a timely, essential resource to staying competitive in your field.

The No Spend Year

Author: Michelle McGagh
Publisher: Coronet
ISBN: 9781473652156
File Size: 28,87 MB
Format: PDF, Kindle
Read: 2754
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Personal finance journalist, Michelle McGagh, takes on a challenge to not spend money for a whole year in an engaging narrative that combines personal experience with accessible advice on money so you can learn to spend less and live more. Michelle McGagh has been writing about money for over a decade but she was spending with abandon and ignoring bank statements. Just because she wasn't in serious debt, apart from her massive London mortgage, she thought she was in control. She wasn't. Michelle's took a radical approach and set herself a challenge to not spend anything for an entire year. She paid her bills and she has a minimal budget for her weekly groceries but otherwise Michelle spent no money at all. She found creative ways to live have a social life and to travel for free. She has saved money but more importantly she is happier. Her relationship with money, with things, with time, with others has changed for the better. The No Spend Year is Michelle's honestly written and personal account of her challenge. But it is more than that, it is also a tool for life. There are top tips for your own finances including easy to understand advice on interest, mortgages, savings , pensions and spending less to help you live a more financially secure life.

Sports And Entertainment Marketing

Author: Ken Kaser
Publisher: Cengage Learning
ISBN: 1305445147
File Size: 51,17 MB
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SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Ultimate Guide To Instagram For Business

Author: Kim Walsh-Phillips
Publisher: Ultimate
ISBN: 9781599186023
File Size: 28,56 MB
Format: PDF, Docs
Read: 4589
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Social media marketing expert and strategist Kim Walsh-Phillips shows business owners, practitioners, and marketers how to invest in Instagram-enhanced efforts that reach today's visual consumers, engage with their target audience, and ultimately drive sales. Walsh-Phillips shares a measurable, profitable, and easy-to-use direct-response game plan that will help make the most of this hot and trending social media platform. * Contributions from marketing professionals with strong promotional platforms, media and audiences * Provides social media and branding how-to relative to small businesses without expectation of large budgets or staff